HOT NEWS!
Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Biography
Speaker Information
Seminar Topics
Media
Trade Show Resources
Trade Show Industry Publications & Associations
TradeShow Teacher
"In the News"
Top Trade Show Blunders to Avoid
(Entrepreneur)
Impress the Press
(Entrepreneur)
InfoWorld LIVE!(Audio File of 1 Hour Radio Interview)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
(Exhibit City News)
Top 10 "Best of Show" Booths from EXHIBITOR 2008
(Exhibit City News)
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
Exhibit City News "TradeShow Teacher
Column"
Trade Show ROI & ROO
TradeShow Teacher Answers Shipping & Handling's Top 10 Questions
Trade Show Continuity Planning
Eight Easy to Apply Networking Strategy Steps
The A, B, C's of Exhibiting Effectively
Top 10 Things Great Booths Do Well
TradeShow Teacher's Top 10 List on Rental Display Advantages
Trade Show Teacher’s Lesson Plan for Maximizing Media Attention at Trade Shows
(Exhibit City News and PRSA Technology Section)
TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches”
TradeShow Teacher's Guide to Display Types
Lesson on Trade Show Best Practices
FREE Trade Show, Marketing, PR and Networking Related Authored Articles. For your blog, website, publication, etc!
Market Segmentation and the Effects on Your Trade Show Exhibiting
Competitive Intelligence Smarts
HOT Trade Show Guerilla Marketing Tactics
How to Select a Super Targeted Trade Show
Top 10 Hottest Promotional Items for Trade Shows
Public Speaking - It Isn't So Scary
Selecting a Super targeted Promotional Item
Table Top Expos: Everyone Wants to Produce One – But Exhibitor Beware!
Table Top Trade Show Displays 101
Networking Skills to Grow Your Business
The Fallout of Fish Bowl Marketing; Focus on These Top 10 Tips for Obtaining Sizzlin' HOT Leads
Simplifying the Selection of a Pop Up Trade Show Display
Trade Show Technology Trends (from Exhibitor Show 2007)
8 Exciting Trade Show Tips for Improved Planning & Exhibiting Results
TradeShow Teacher Logo, Photo and
By-Line
Trade Show Industry Publications for Exhibitors
Trade Show Industry Publications for Trade Show Producers
Event Solutions
Meetings & Conventions
USAEnews
Trade Show Industry Associations
Center for Exhibition Industry Research (CEIR)
Corporate Event Marketing Association (CEMA)
Exhibit Designers and Producers Association (EDPA)
Exhibitor Appointed Contractor's Association (EACA)
Exposition Services & Contractors Association (ESCA)
Healthcare Convention & Exhibitors Association (HCEA)
International Association of Assembly Managers (IAAM)
Destination Marketing Association International (DMAI)
International Association of Exhibitions and Events (IAEE)
Professional Convention Management Association (PCMA)
Society of Independent Show Organizers (SISO)
Trade Show Exhibitors Association (TSEA)
Educational "Trade Show Tutoring" Programs
The success of your Trade Shows are important. Your business has reached a stage where you can afford to do more comprehensive face-to-face marketing; yet you have to make sure that every dollar spent counts. As with many things in life, little details become crucial in making your shows a success.
The Educational "Trade Show Tutoring" Programs conducted by the TradeShow Teacher are customized to fit your company's exhibiting experience & needs; further develop your trade show exhibiting, target your trade show exhibits to attract key prospects, train booth staff how to effectively engage, qualify & close with them, develop an effective lead strategy, grow your exhibit program, etc; all of which directly contribute to increasing your trade show ROI.
Why don't you let the TradeShow Teacher give you the tools and knowledge to turn your trade shows into a success story?
CALL (888)547-7410 NOW to start improving your Trade Show Results TODAY!
Learn How To:
- Obtain Qualified Leads; not just a stack of business cards!
- Target Your PR & Marketing; pre-show, at-show & post show
- Design Effective Graphics & Messaging; specifically for the trade show environment
- Set Strategic Goals & Objectives; as they relate to the attendee's needs
- Create an Effective Lead Handling & Follow Up Process; to increase sales & revenue!
- Networking Guidance; how to make contacts & build business relationships
- Streamline the Planning Process; increase productivity & save time with customizable templates, planning questions & checklist guides
- How to "Stand Out" from the Crowd; with unique approaches that create a "buzz" on the show floor!
Key Benefits
- Enhanced Publicity
- Higher Return on Investment
- Substantially Increase Qualified (HOT) Leads
- Messaging that Will Drive, Targeted Prospects to Your Booth
- Streamlined Lead Follow Up Process; for Increased Responses & Sales
- Defining a Post Show Reporting Process that will Help You to Continuously Grow Your Exhibiting Strategy, Increase ROI & Most Importantly SALES!
About the EDUCATIONAL
"Trade Show Tutoring" PROGRAMS
Linda Musgrove, the TradeShow Teacher offers clients a wide variety of Educational "Trade Show Tutoring" Programs to choose from - to meet the needs of all budget levels!
Please take some time to review the suggested examples; if you don't see what you are looking for, a customized package can be created for your business! Training session(s) are conducted at your choice of location or by phone.
CALL (888)547-7410 NOW to start improving your Trade Show Results TODAY!
Plan Your Next Trade Show with the TradeShow Teacher
Whether you have just been introduced to exhibiting, or need to improve your current exhibit program, this package will leave you with with a targeted Trade Show Exhibit Plan for Pre-Show, At-Show and Post-Show that will give you Sizzlin HOT Leads, Massive ROI and not to mention a big 'ol smile on your face when you conduct your Post Show Report on the results!
Hourly Phone Consulting Sessions
If you don't quite need an in-person training program, or have questions about how to help grow your Trade Show Exhibit program, then consider Hourly Phone Consulting with the TradeShow Teacher!
TradeShow Teacher to present a Seminar for Your Upcoming Function, or an
On-Line Webinar
If you have a large group that you need a topic presented to, then consider having the TradeShow Teacher present a seminar for your Business or Association. To see a sampling of topic descriptions, CLICK HERE!
Below are a Sampling of Programs
and Topics You Can Choose From
Please note: Not EVERY training topic is listed; if there is a topic you need help with that is not listed, just mention it! TradeShow Teacher can work with you on individual topics, or a combination of topics. The final topics are defined based on your exhibiting experience and needs; TradeShow Teacher can help you define the most beneficial topics for your business by way of a FREE "Needs Analysis". Call (888) 547-7410.
How to Select the Appropriate Trade Show for your Business
- Exploring your Market & Key Prospects
- Where to Locate Trade Shows
- Analyzing Attendee Demographic Data
- Selecting "the best" Booth Space
- Obtaining Exhibiting Approval from Upper Management
Booth Staff Superstars
- Booth Staff Selection
- Booth Staff Training
- How to Engage, Qualify, Conduct Needs Analysis & “Close” with a Prospect
- "Selling" in the Trade Show Environment
- Creating a Booth Staff "Study" Guide to prepare Booth Staff for show, reinforce
messaging, product info, etc.
- Booth Conduct
Masters of Networking
- “Why” it's important to Network & “How” to Hone Your Networking Skills
- Finding Networking Events at Trade Shows, Chambers, Association Meetings, etc.
- Building Relationships and Managing Your Networking Contacts
Navigating the Exhibitor Kit
- Navigate & Organize the colossal amount of paperwork from the Exhibitor Kit
- Locate Additional FREE Promotional Opportunities
- Locate Restrictions that Affect Booth Activities & Promotional Planning
- Learn when to Save Time - OR - Save Money
- Planning Time-Line
Planning Meetings; Getting Things Done!
- Identifying Goals & Objectives
- Marketing Planning; Pre-Show, At-Show & Post-Show
- How to Organize and Conduct Your Essential Trade Show Planning Meetings
Show Planning Guide; Get Organized!
- Create a Show Planning Binder
- Create a Checklist you can immediately apply, to:
- Track responsible parties
- Meet Deadlines
- Guide yourself through the planning and logistics tasks step-by-step
- And more!
Sizzlin Hot Leads
- How to Obtain Qualified "HOT" Leads
- Determining the Lead Data You want to collect from Prospects
- How to Create an Effective Lead Handling Process; Before, During & After the Show
- Analyzing the Leads
- Leads: Follow Up
- Lead Capture & Fulfillment Spreadsheet Guide
Show Me the Results
- Post Show ROI (Return on Investment) & ROO (Return on Objectives) Reporting
- Post Show ROI & ROO Reporting Spreadsheet Guide
- Post Show Reporting Questionnaire for Booth Staff to complete
- How to use these results to continuously grow your exhibit program
"Food for Thought"
Customers say that the substantial increase in results & revenue from the Trade Show Training Manual & Customized "Trade Show Tutoring" Help Sessions I offer, ultimately render the "Trade Show Tutoring" Help Program costs insignificant....
CONTACT ME TODAY I I I I I I
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com
