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Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
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TradeShow Teacher Announces New
"Train the Trainer" for Booth Staff Training and
Booth Staff Training Programs to Increase Exhibitor Results and ROI
Available for On-Line Viewing or on CD
(June 8, 2009) Miami, FL: Statistics indicate that 80% of trade show results depend on the performance of booth staff. Most booth staffers have had no formal training to help them maximize their trade show efforts. In the current economic climate where many companies have greatly reduced their trade show spending, booth staffers need more than ever be able to master the trade show skills necessary to reach their exhibiting goals.TradeShow Teacher has responded to the great demand for affordable Booth Staff Training by providing two innovative training programs that can be purchased and viewed on-line or purchased as a CD.
The "Train the Trainer" for Booth Staff Training Program with an optional step-by-step workbook is designed to help a company representative facilitate and prepare the content for a Booth Staff Training program. The second program is a Booth Staff Training Program designed to be watched by booth staff. It provides role-playing exercises to fine tune exhibiting skills. Combined with the optional step-by-step workbook, this program explains a company's planning activities, how to reach key prospects, qualify attendees and much more.
"Companies don't always have the budget dollars for an in-person training program and that often leads to no training program at all," said Linda Musgrove, President of TradeShow Teacher. "The Train the Trainer for Booth Staff Training and Booth Staff Training Programs and step-by-step workbooks provide companies with on-demand, cost effective training solutions that will help their booth staff deliver better results and increased trade show ROI."
Both training programs and workbooks cover a variety of information including the topics below. The "Train the Trainer" for Booth Staff Training Program has additional information about how to effectively facilitate training sessions and plan content.
- Goals of Booth Staff Training
- Role playing exercises (prepared scripts)
- Importance of exhibiting
- Roles and responsibilities
- Importance of networking and how to network
- Details about the product(s) you are exhibiting
- Key prospect(s) profile
- Prospect "pain points"
- How your product/service solves prospect's "pain points"
- Common questions attendees may ask
- Lead management and handling process
- Prospect ranking system
- Follow up process
- Goals and objectives
- Existing customers and VIP's that will visit the booth
- Review of booth layout and stations
- Competitor information
- Interacting with attendees
- Engaging attendees and sample questions
- Qualifying attendees and sample questions
- Ending conversations with unqualified leads
- Closing with attendees and sample questions
- Closing "tools"
- Bad booth behaviors (Booth Crimes)
- Marketing planning activities
- Public relations planning activities
- Booth staff guide (a useful tool to provide booth staffers; containing all pertinent show details)
- Post show reporting questionnaire to enable exhibit program growth
To learn more about the "Train the Trainer" for Booth Staff Training and Booth Staff Training programs, please visit http://www.tsteacher.com/Webinars.html , or contact Linda Musgrove at linda@tsteacher.com or (888) 547-7410.
To Speak with a Company Representative, Contact:
Linda Musgrove
linda@tsteacher.com
(888) 547-7410
About Linda Musgrove, the TradeShow Teacher
Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training for individuals, departments or entire teams. Musgrove also presents customized training programs for Trade Show Producers to offer exhibitors. Most recently she authored "The Complete Idiots Guide to Trade Shows", published by Alpha Books/Penguin Publishing. Learn more at http://www.tsteacher.com and sign up for the FREE monthly Trade Show Tactics newsletter. Follow on Twitter at: http://twitter.com/tsteacher . Send an invite to connect on LinkedIn (email is: linda@tsteacher.com)
