TradeShow Teacher: Helping you to Bring Back Sizzlin HOT Leads and Massive ROI from Your Trade Shows!!!

Exhibit Surveys, Inc., an industry-research & metrics firm conducted a Trade Show Trends Report for 2005, by analyzing 73 shows in the areas of: Retail, Medical, Hi-Tech & Manufacturing/Industrial.

The purpose I am sharing these figures with you is to stress the importance of Trade Show Training for your Booth Staff & Company as a whole; to ensure that you make a huge impact & get the best results possible out of your Trade Show Exhibiting! The competition is fierce & attendees are overloaded with information from the moment they set foot in the Convention Center, how will you set yourself apart?

As the TradeShow Teacher, I study the Trade Show industry & it's trends; the hottest shows to exhibit at, what industry is leading in the Trade Show arena, new promotions, innovative marketing approaches, color trends, display trends, A/V trends and so on. I thoroughly understand Trade Shows and how to train businesses how to be successful at them, I invite you to review the statistics from the report below, then call me at (888) 547-7410 for a Complimentary 30 Minute Consultation, to discuss the best approach for your company, related to your Trade Show Exhibiting.

Net Buying Influences

A measurement of how many Decision Makers or Decision Influencers are strolling the
Show Floor:

All Shows	84%
Hi-Tech	86%
Retail	87%
Medical	78%
Manufacturing/Industrial	84%

With an Average of 84% of attendees walking the show floor having an influence on the buying decision, don't you think that Trade Show Training could benefit your company to attract their attention & make sure your Booth Staff is prepared for "Selling" to them in the Trade Show environment?

Total Buying Plans

These statistics represent the percentage of attendees looking to purchase within 12 months:

All Shows	53%
Hi-Tech	58%
Retail	55%
Medical	54%
Manufacturing/Industrial	45%

By spending a minimal amount of time on Trade Show Training, you will have a better chance to become the vendor of choice for the attendees' buying plan!

Time on Show Floor

These statistics represent the time that attendees are spending on the show floor; the trend is moving towards the attendees' spending the same amount of days visiting the exhibits, but the amount of time on the show floor is decreasing.

Sector	Days	Hours
All Shows	2.4	7.8
Hi-Tech	2.3	9.0
Retail	2.4	9.8
Medical	2.6	6.1
Manufacturing/Industrial	2.1	7.8

With the trend of attendees spending less time on the show floor, Trade Show Training can teach your business what type of display & effective messaging will grab their attention, as well as train the Booth Staff how to rapidly engage, qualify & close with the attendees' - to meet with as many prospects as possible in the short time frame you have to work with. And much more...

Traffic Density

Traffic density at Trade Shows is on the rise; most shows averaged 2.3 visitors per 100 square feet, which was an increase from 2004 with 2.2 visitors per 100 square feet.

All Shows	2.3
Hi-Tech	3.1
Retail	1.4
Medical	1.6
Manufacturing/Industrial	1.9

Same as above - Trade Show Training can teach your business what type of display & effective messaging will grab their attention, as well as train the Booth Staff how to rapidly engage, qualify & close with the attendees' to meet with as many prospects as possible in the short time frame you have to work with. And much more...

Booth Staff Performance

Booth Staff Performance has reportedly gone down

Excellent	28%
Very Good	37%
Good	25%
Fair	8%
Poor	2%

Setting Goals for Booth Staffers, Product/Company Education, Networking Skills, Accountability, Rewards and so on are just a few of the components involved with Booth Staff Training. By providing your Booth Staff with this Trade Show Training, you can make sure that they are part of the 28% rated as Excellent. As more businesses provide Training for their Booth Staffers, I anticipate that the ratings will increase even more & visiting exhibits will be much more enjoyable, when dealing with effective Booth Staffers!

For More information on how to get the best results from your exhibiting, I invite you to learn more about the Trade Show Teacher's - affordable Trade Show Training Options:

Trade Show Training Manual: http://www.tsteacher.com/MFTSManual.html

Trade Show Training & Consulting: http://www.tsteacher.com/MFTSTraining.html

After reviewing these Trade Show Training offerings, please call me, Linda Musgrove, President of TradeShow Teacher, at (888) 547-7410,for a Complimentary 15 Minute Consultation.

For more information about Exhibit Surveys, Inc, please visit: http://www.exhibitsurveys.com/

CONTACT ME TODAY I I I I I I

TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com