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• See TradeShow Teacher present "Networking Skills; Making the Connections to Grow Your Business: at TS2

Hello class, here's your first "lesson" for this month; selecting targeted trade shows. With the economy spiraling downwards and every budget including the trade show budget shrinking, it is more important than ever to find the right, targeted shows to exhibit at. There are many options to find trade shows and today we will discuss the best ways to find the shows that will improve your ROI. Click Here to Read the Rest of the Article.

Hello class! TradeShow Teacher here with your next "lesson"; for this "lesson" I decided to share with you some of the lessons I have learned over the years. Some of them I learned the hard way by making mistakes, others I picked up through guidance by professionals in the field.

This topic idea was inspired by writing little sidebars in “The Complete Idiots Guide to Trade Shows” book I wrote, where I share “tips” about “lessons learned”. Since we don’t write sidebars here, the next best thing was to dedicate a TradeShow Teacher lesson to sharing tips and tricks with you. Click Here to Read the Rest of the Article.

Singers and athletes practice to perfect their performances, why shouldn't your booth staff? 80% of your company's trade show results depend on your booth staff's performance at the shows you exhibit at; they are the most important asset your company has at the trade show.  Don't you think it's worth the investment of providing them with the proper skills and training to be successful?

We understand that In-person Booth Staff Training programs are highly effective, but can be costly and don't always fit into the budget in these tough economic times. That's why TradeShow Teacher has created cost-effective, value driven products that deliver your company with the ability to train booth staff yourselves; allowing you to take full advantage of every exhibiting opportunity and increase trade show ROI!
Click Here to Learn More

Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training for individuals, departments or entire teams. Musgrove also presents customized training programs for Trade Show Producers to offer exhibitors. Most recently she authored  "The Complete Idiots Guide to Trade Shows", published by Alpha Books/Penguin Publishing. Learn more at http://www.tsteacher.com . Follow on Twitter at: http://twitter.com/tsteacher . Send an invite to connect on LinkedIn (email is: linda@tsteacher.com)

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TradeShow Teacher and Ben Nazario from MC-2 will be presenting the seminar:

Networking Skills: Making the Connections to Grow Your Business

Session Number: LD-958

Fine-tune time you spend networking to reach your most targeted contacts. Just like you wouldn’t exhibit without a solid trade show plan for targeting prospects; a formalized networking plan is equally critical to delivering you with key contacts.

 Attendees will learn how to:

• Select Targeted Networking Events
• Create a Solid Plan to Reach Key Contacts
• Create Conversation Starters and Influence Desired Results
• Evaluate Contacts 
• Build Long Lasting Relations with Qualified Contacts